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—Royal Ballet x lululemon

lululemon collaborated with Francesca Hayward, Principal dancer of The Royal Ballet in London, to create a stunning 17-piece collection. A powerful athlete and dancer, Frankie brought both functional insights and her aesthetic to each piece. Our team brought the campaign to life through launch assets, art direction on video and stills, hang tag design, and a P.R. kit. We also provided the window direction for the Flagship London store on Regent St. This campaign was the first in lululemon’s history to receive space in print magazines, Elle Canada and Vogue.

Print‭ & Packaging
Art Direction
Creative Direction - Remi Paringaux
Art Direction - Katie Bambro + Janine Merkl
Design - Janine Merkl + Tora Hylands
Copy Lead -  Arrabelle Stavfroff Photographer - Craig McDean
Film Directors - Masha Vasyukova & Craig McDean

Stylist - Clare Seddon

©Janine Merkl