Work     Personal     Shop     Info

—Roksanda x lululemon

lululemon’s first high-fashion campaign was created in collaboration with renowned designer Roksanda Ilinčić. The two brands share common core values, and the result was fashion meets performance in an unexpected, unforgettable collection that pushed the limits of athleisure.

Print‭ & Packaging
Art Direction
Creative Direction - Remi Paringaux
Art Direction - Katie Bambro
Design - Janine Merkl, Tora Hylands, Jane Koo, Ryan Spacey
Copy Direciton -  Stevie Wilson
Photographer - Estelle Hanania
Talent - Tasha Tilberg

—Branding and Packaging

After having working sessions with Roksanda herself and the product team at lululemon, we came up with a branding system that could work functionally across all platforms including heatmarks on product, hang tags, PR lookbooks, packaging and in-store design. We combined the iconic colours of the two brands to create a striking and simple collaboration logo that representented a truly equal partnership of performance and high fashion coming together as one. 

©Janine Merkl