—Roksanda x lululemon
lululemon’s
first high-fashion campaign was created in collaboration with renowned designer
Roksanda Ilinčić. The two brands share common core values, and the result was fashion
meets performance in an unexpected, unforgettable collection that pushed the
limits of athleisure.
lululemon’s
first high-fashion campaign was created in collaboration with renowned designer
Roksanda Ilinčić. The two brands share common core values, and the result was fashion
meets performance in an unexpected, unforgettable collection that pushed the
limits of athleisure.
Branding
Print & Packaging
Art Direction
Print & Packaging
Art Direction
Creative Direction - Remi Paringaux
Art Direction - Katie Bambro
Design - Janine Merkl, Tora Hylands, Jane Koo, Ryan Spacey
Copy Direciton - Stevie Wilson
Photographer - Estelle Hanania
Talent - Tasha Tilberg
Art Direction - Katie Bambro
Design - Janine Merkl, Tora Hylands, Jane Koo, Ryan Spacey
Copy Direciton - Stevie Wilson
Photographer - Estelle Hanania
Talent - Tasha Tilberg
—Branding and Packaging
After having working sessions with Roksanda herself and the product team at lululemon, we came up with a branding system that could work functionally across all platforms including heatmarks on product, hang tags, PR lookbooks, packaging and in-store design. We combined the iconic colours of the two brands to create a striking and simple collaboration logo that representented a truly equal partnership of performance and high fashion coming together as one.
