—lululemon 

In 2016, lululemon hired me to lead packaging design on the brand team. Many of my packaging and print projects started as hangtags—and led to me spearheading some of the brand’s most significant collaborations and global campaigns. There were also several projects in varying sizes throughout the years, and they can be found here.

Packaging Design
Print Design

2016 - LA Run Hang tags

These hang tags celebrate a running short designed in and inspired by L.A. for the L.A. marathon. White with a reflective splatter pattern, the hangtag concept mimics bright stars. It’s a folded piece that tells a story as it’s opened. It takes you on the journey of running through L.A. When fully opened, small illustrated running routes echo constellations in the night sky.

 

2016 - Holiday Packaging

This was the first time lululemon offered gift boxes during the holiday season, and they were an instant hit. We utilized a print from the winter product collection on the outside, paired with an elevated gold logo. The boxes were simple black on the outside and revealed the pattern when opened to surprise and delight.

This project was chosen as one of the Best Fashion Packaging Designs by DesignRush of 2024. See article here.

2018 - Men’s Underwear Packaging

The brief asked us to redesign men’s underwear packaging so that guests could reuse it once they took the product out. We designed these pouches with multiple patterns, removable stickers, and a prompt on the back to cut the top hanger off. This leaves guests with a reusable, closable pouch.

 

2017 - Outwear Hangtags

These hang tags were designed for lululemon’s men’s and women’s outerwear collection.