Work     Personal     Shop     Info

—Optimum Studios

I worked with Optimum Studios' team to come up with a new visual identity for their brand. My approach was a flexible logomark that could be simplified and used in various ways across different platforms. We worked with photographer Vishal Marapon, whose style was perfect for capturing the metal and glass architectural details that Optimum creates. I worked with the team to create a new website experience, branding, and imagery that captured the crew's energy.

Art Direction‭
Website Design
Art Direction‭ - Janine Merkl
Design - Janine Merkl & Katie Dixon
Website build - Katie Dixon
Photography - Vishal Marapon

©Janine Merkl