—2018 International Women’s Day Campaign lululemon
To celebrate International Women’s Day, we created a campaign that challenged the status quo. Digital assets and a printed long-form copy piece came to life across lululemon’s platforms—including a homepage takeover, email, social assets, in-store assets, and live events in multiple locations worldwide. We also took out a full-page spread in the New York Times. The campaign reached 20 million people globally through online and in-store creative.