—lululemon Immersion Invite
Welcome to the Immersion—a 5-day event hosted by lululemon that’s been known to leave an impact. Fifty influencers worldwide are whisked away to an unknown location for the experience of a lifetime. Think yoga with world-class ambassadors, personal development workshops, truly unique workout experiences, and the opportunity to connect with like-minded, passionate people away from it all. An event like this requires an invitation that also makes an impact. We were given the theme “You are your journey” and were tasked with creating an interactive, inspiring invite that demanded to be documented and shared by the heavy-hitters who would receive it.
Branding
Print & Packaging
Art Direction
Print & Packaging
Art Direction
Art Direction - Pat Young
Design Lead - Janine Merkl
Copy - Alex Soublière
Design Lead - Janine Merkl
Copy - Alex Soublière
The invitation we created was a journey of
self-discovery in itself. Guests were prompted to dig deeper as a series of
thought-provoking questions printed on nested envelopes revealed themselves one
after another. We wanted to ensure time and consideration were given to each
layer. The result? A truly personalized experience.
Visually, the minimalist textures and
patterns were influenced by elements like water, echoing the feeling of jumping
in to immerse fully. The black exterior wrap and envelope added mystery to the
experience of receiving and opening the invitation. We carefully considered the
layered colours inside to complement the event locations, and the center pin closed
the occasion with a memorable takeaway. The result was a shareable, interactive
invite experience.
